The AMSOIL independent dealer program is for people who want to sell synthetic motor oil, filters, transmission fluid, gear lube, grease, and related maintenance products while AMSOIL handles fulfillment and shipping. The annual dealer fee is $100 USD or $130 CAD, and new dealers receive a starter kit plus a $30 credit toward a first order.
If you only need personal-use savings on AMSOIL, compare the Preferred Customer program first. If you plan to sell to individual customers, support business buyers, or work with shops and fleets, the dealer path is built for that workload.
What you get with the AMSOIL independent dealer program
These points reflect how AMSOIL describes the offer to people who are still deciding whether to open a dealership, from earning on sales to support that keeps more of your time on customers instead of warehousing.
Earn on every sale
AMSOIL assigns a defined profit value to each product. When you or your customers and accounts purchase, commissions follow the published compensation plan.
Minimal startup overhead
The published annual fee covers registration and starter materials. You choose how fast you invest in samples, events, or local marketing after that.
No quotas
AMSOIL advertises no quota requirements on the public join overview, so you can grow at the pace that fits your schedule.
Full product line access
Dealers order the same synthetic oils, filters, fluids, and additives AMSOIL sells nationwide, including powersports, heavy-duty, and commercial formulas.
No required inventory
AMSOIL can ship orders straight to your customers. You may buy inventory to resell locally, but stocking a store is optional.
Training and support
Video-based training, the Dealer Zone toolkit, and AMSOIL customer service (Monday through Friday, 7 a.m. to 7 p.m. Central) back your day-to-day questions.
AMSOIL dealer fee and starter kit
Your registration fee covers the first year of dealership access. AMSOIL also ships a starter kit with printed samples and tools you can use in conversations with shops, racers, and neighbors.
Item
Details
Annual dealer fee
$100 USD or $130 CAD, renewed each year you continue as a dealer.
Starter kit contents
Welcome letter, catalog samples, AMSOIL pens, dealer window cling, independent dealer padfolio, and a redemption code worth $30 on your first order.
Payout options
Choose how you want to receive Dealer earnings during enrollment or later in Dealer Zone. AMSOIL payout options may include direct deposit or a prepaid card, depending on your account setup.
Return the complete starter kit in resalable condition within 30 days if you decide the dealership is not a fit, and AMSOIL refunds the registration fee according to the published policy on the join materials.
Pay the annual dealer fee, then work through the payout section using the options AMSOIL lists for your account. You can adjust supported methods later in Dealer Zone if AMSOIL allows it.
Check email for Dealer Zone access
Immediately after approval, watch your inbox for registration confirmation and links to the Dealer Zone ordering tools, training, and account controls.
Plan your first customer conversations
Use the catalog samples, $30 first-order credit, and local follow-up ideas from AMSOIL training to book your first oil change kits, fleet reviews, or shop visits.
That depends on how much time you can spend prospecting, teaching product fit, and servicing accounts. AMSOIL explicitly states that building a successful dealership takes skill, hard work, and time, and that no specific income level is guaranteed. Treat the $100 fee as the cost of testing the business for a year while you validate demand in your network.
Dealers who already talk with shops, farms, contractors, or enthusiast groups tend to recoup the fee faster because they start with trust. If you are unsure, review the current AMSOIL compensation materials and contact AMSOIL support before you commit.
For a deeper look at commissions and bonuses, review the current compensation materials AMSOIL provides during the Dealer enrollment process.
AMSOIL dealer vs Preferred Customer
Use this quick comparison when someone only needs personal pricing versus a full resale business.
Independent dealer
Preferred Customer
Primary goal
Sell AMSOIL products and support customers
Buy AMSOIL for personal use at member pricing
Annual fee
$100 USD or $130 CAD
$20 USD (or $10 six-month trial)
Resale rights
Yes, sell to consumers and support business buyers
Already registered? Sign in to your AMSOIL account
Use the credentials AMSOIL emailed after approval to sign in to your AMSOIL account for Dealer Zone ordering, account maintenance, and training modules.
AMSOIL independent dealer FAQ
How do I become an AMSOIL dealer?
Submit the AMSOIL dealer application, pay the annual fee, and sign the dealer agreement. AMSOIL emails confirmation and Dealer Zone access instructions right away.
How much does it cost to become an AMSOIL dealer?
The annual dealer fee is $100 USD or $130 CAD. The starter kit includes a $30 credit toward your first order. Additional business expenses are up to you.
What comes in the AMSOIL dealer starter kit?
Expect a welcome letter, catalog samples, AMSOIL pens, a dealer window cling, an independent dealer padfolio, and the $30 first-order redemption code described on the official join page.
What do I get with my AMSOIL dealership?
Dealer Zone access, business tools, online training, and a complimentary subscription to AMSOIL Magazine, as listed on AMSOIL join materials.
Do AMSOIL dealers have to carry inventory?
No. AMSOIL can ship directly to your customers. You may buy inventory to resell in person, but stocking product is optional.
How do AMSOIL dealers make money?
Each product carries a defined profit value. When you or your customers and accounts purchase, AMSOIL applies the published commission rules. Review the current Dealer compensation materials during enrollment for the full structure.
Can AMSOIL dealers sell products online or on marketplaces?
AMSOIL policy prohibits dealers from selling, advertising, or posting prices for AMSOIL products or memberships on public websites, online auctions, marketplaces, or classified sites. Customers complete purchases through AMSOIL-approved ordering paths described in Dealer Zone training.
Do I have to sponsor other AMSOIL dealers?
No. Sponsoring other dealers is optional, though AMSOIL notes that helping new dealers can add income when you provide mentorship and training.
How do customers order AMSOIL through a dealer?
Customers may order through the AMSOIL US or Canada storefronts, call 1-800-777-7094, or work with you when AMSOIL allows counter or phone sales through your dealership. Use Dealer Zone to confirm the ordering steps AMSOIL publishes for your territory.
What if the dealership is not right for me?
Return the complete starter kit in resalable condition within 30 days for a full registration fee refund, as described on AMSOIL join materials.
Building a successful AMSOIL dealership takes skill, hard work, and time. There is no guarantee that you will attain any specific level of sales, income, or profit. AMSOIL encourages you to perform your own analysis of this opportunity, taking into account your unique abilities and circumstances.
Ready to open your AMSOIL dealership
When you are prepared to sign the agreement and pay the annual fee, continue on the AMSOIL dealer application. Questions before you apply can go through AMSOIL general inquiries using the contact form linked from the dealer opportunity overview.
