A retail store account is the path for auto parts stores, hardware stores, powersports shops, and similar storefronts that want to stock and sell AMSOIL synthetic motor oil, filters, transmission fluid, gear lube, fuel additives, and related maintenance products. Pricing starts at wholesale on every order, with no contracts, no quotas, and no inventory minimums.
Every dollar of qualifying purchases earns co-op credit you can spend on AMSOIL signage, shelf kits, banners, and advertising. The program helps independent stores carry a differentiated product line and protect margin.
See the official AMSOIL retail account overview for current co-op tiers, shipping thresholds, and welcome-kit terms before you enroll.
What you get with an AMSOIL retail account
The retail program gives independent stores access to a brand they cannot buy at the warehouse club down the street, plus the wholesale pricing and merchandising help that keeps the section selling.
Lowest wholesale pricing
Every order ships at the same wholesale per-unit cost. AMSOIL publishes a suggested retail price (MSRP), but you set your own shelf price as long as it stays above wholesale.
Co-op credit on every purchase
Earn 3% on the first $7,499 of qualifying annual purchases, 4% from $7,500 to $24,999, and 5% above $25,000. Spend co-op credit on AMSOIL signage, banners, shelf kits, and advertising.
Welcome merchandising kit
Place a qualifying $400 first order within 90 days and receive a mouse pad, 9 x 12 in window decal, and your choice of an AMSOIL Retail Shelf Kit, 2 x 3 ft aluminum sign, or 8 x 3 ft banner.
AMSOIL Locator listing
Qualified retail accounts are listed on the AMSOIL Locator, the official store-finder tool, so nearby drivers, riders, and powersports owners are routed straight to your shop when they search for AMSOIL.
Channel exclusivity
AMSOIL products are not sold at the national big-box chains or general-merchandise online retailers. Your store can offer a differentiated synthetic lubricant line for customers who want more than a commodity shelf option.
Retail account support
AMSOIL helps you plan the product mix, merchandising, and promotional support that fit your specific store.
AMSOIL retail co-op credit tiers
Co-op credit is earned on qualifying annual purchases. All credit for the year is awarded at the start of the following January and expires December 31 of that year. The more your store buys in a year, the higher the percentage earned.
Annual purchase volume
Co-op credit earned
$1 to $7,499
3%
$7,500 to $24,999
4%
$25,000 and up
5%
Co-op credit can be applied to qualified advertising, literature, merchandising, and promotional items. Standard ground shipping is free on individual orders of $400 or more in the US ($450 in Canada).
Is an AMSOIL retail account worth the shelf space?
There is no annual fee, no contract, and no minimum order, so the only real investment is the shelf space and the time spent ringing up the first few transactions. Channel exclusivity pulls in shoppers who specifically searched for AMSOIL and would not have walked in otherwise. The AMSOIL Locator listing routes that local-search traffic straight to your door.
A store that does $7,500 in annual AMSOIL purchases earns roughly $300 in co-op credit at the 4% tier, plus margin on every bottle sold. At higher tiers, that co-op pays for the signage that drives the next year of foot traffic.
Retail Store vs Commercial vs Dealer
Use this comparison if your store also runs a service bay or a fleet, or if you want to weigh selling on the shelf against signing up as an independent dealer.
Stores reselling AMSOIL across the counter belong here. Companies running their own equipment belong on the commercial account page. Independent reps reselling outside a brick-and-mortar store belong on the dealer page.
Store types the retail program fits
The retail program is built for independent storefronts that already sell related parts, fluids, or powersports products. Common retail accounts include:
Independent auto parts stores
Hardware stores with an auto and power-equipment section
Powersports dealerships and motorcycle shops
Marine, snowmobile, and ATV dealers
Lawn and outdoor power equipment retailers
Agricultural supply stores
Independent service centers that sell to walk-in customers
Stores with more than 24 outlets need to register each location separately, and chains with broader footprints work directly with AMSOIL on a different program.
How to open an AMSOIL retail store account
Open the application
Complete the AMSOIL retail account application with store name, address, sales tax info, and the contact who will receive the welcome email.
Watch for confirmation
AMSOIL accepts and processes most applications within three business days. The contact email submitted with the application receives the registration confirmation right away.
Place a qualifying $400 first order
Order $400 or more within the first 90 days to receive the welcome merchandising kit and unlock free standard shipping on that and future orders that cross the threshold.
Use your store credentials to sign in to your AMSOIL account for reorders, co-op tracking, and merchandising downloads. The contact on the account also receives the year-end notification when co-op credit posts in January.
AMSOIL retail account FAQ
What is the contracted or minimum amount my store must purchase?
There are no contracts and no quotas to be an AMSOIL retail account. Your store can carry whatever amount of AMSOIL products you see fit for the space and the customer base.
What kind of merchandising support does AMSOIL provide?
Place a qualifying $400 order in the first 90 days and AMSOIL ships a mouse pad, a 9 x 12 in window decal, and your choice of an AMSOIL Retail Shelf Kit, a 2 x 3 ft aluminum sign that reads AMSOIL Products Available Here, or an 8 x 3 ft AMSOIL banner. After that, AMSOIL can help with additional advertising and merchandising opportunities.
What is the pricing and profit margin for selling AMSOIL products?
Retail accounts buy AMSOIL products at the lowest wholesale pricing. AMSOIL publishes a suggested retail price (MSRP), but the store is free to set the shelf price at any margin above wholesale.
Can I sell AMSOIL products online?
No. AMSOIL retail accounts are limited to in-store sales. Reselling on e-commerce sites, online auctions, or marketplaces is not permitted under the retail program.
How does the co-op credit work?
Co-op credit is earned with every qualifying purchase throughout the year, at 3% up to $7,499, 4% from $7,500 to $24,999, and 5% at $25,000 and up. The credit total is awarded at the start of January the following year, applies to qualified advertising, literature, merchandising, and promotional items, and expires December 31 of that year.
What are the top-selling AMSOIL products for retail stores?
Top sellers vary by region and store type, but the consistent retail movers are synthetic motor oil, gear lube, motorcycle and powersports oil, 2-stroke and 4-stroke power equipment oil, fuel additives, and bypass-grade oil filters. AMSOIL helps narrow the right mix for your specific shop.
Will my store appear on the AMSOIL Locator?
Qualified retail accounts are listed on the AMSOIL Locator. The listing surfaces your store to nearby shoppers searching for AMSOIL by ZIP code or city, which is one of the more reliable foot-traffic drivers in the program.
How long does the application take to process?
AMSOIL accepts and processes most retail account applications within three business days. The contact email submitted with the application receives the registration confirmation right away, and account credentials follow once the review completes.
Ready to open your AMSOIL retail account
When you have store details, sales tax info, and a contact email ready, continue on the AMSOIL retail account application. The retail program overview covers the welcome kit, co-op structure, and AMSOIL Locator listing in more detail.
